And now, Certina has released yet another banger in the DS Chronograph Automatic. We showed you two awesome Certina DS Phantom Dive watches in May, which significantly drove reader interest. However, with competitiveness at an all-time high within the watch industry, and within the watch groups, we think it’s inevitable that Certina will arrive on American shores sooner or later. The presumable reason has always been because Certina price points overlap with established brands such as Tissot, Hamilton, and Mido - which are all owned by the Swatch Group. Seeing Certina on Swiss trips over the years always made me wonder why they were not sold in the United States. Finally, the DS Royal collection utilizes symmetry and PVD bezel tachymeter markings to provide an easy-to-read, yet highly informational line of wristwatches.Certina is not sold in the US currently although considering the attractive design and price of their products - it seems the watchmaker will find a reason to establish distribution here. The DS Prime is one of the most unique collections in Certina’s lineup, as it includes both round and square-faced designs. As the name implies, the DS Blue Ribbon line of watches combine the classic look of stainless steel with round, deep blue watchfaces. The DS First Lady and DS Eagle both make ample use of black and gold to add an extra touch of extravagance to your wrist. Similarly, the DS-2 and DS-4 collections provide traditional designs, highlighted with bold colors and precise markers. That said, the DS-1 collection includes the DS-1 Powermatic, which has a power reserve of up to 80 hours.
The DS-1 line of watches emphasizes classic fashion without a lot of extra bells and whistles. The DS Podium collection includes watches that act as mobile calendars, providing you with precise times, dates, and even time zone adjustments. The DS PH200M collection does not feature as much water resistance (these watches can only go as low as 30 meters underwater), but it does feature NEX scratchguard treatment for consumers who live a more active lifestyle.
The DS Action Diver combines antireflection treatment with high water-resistance, making it a great option for boat owners. One of the most notable qualities of the Certina brand is the sheer number of unique watch collections. Nonetheless, Certina continues to find new ways to combine classic visuals with precise time-keeping mechanics. A year later, Certina created the thinnest split-second chronograph, though this achievement was later taken by another watchmaker. In 1987, the company developed the world's thinnest self-winding chronograph, as well as the smallest minute-repeater movement (at the time). More recently, Certina has made headlines for developing some of the most innovative watch designs in the world. When demand for the luxury watch brand grew, Certina women’s watches were introduced, opening the brand to a whole new demographic. Starting with Certina men’s watches, the company developed its GMT line, which was highlighted by classic circular faces, bold colors, and - of course - highly precise timekeeping. It would take several years before the business transitioned into luxury watch production on its own.Īs Certina established a vision for its brand, the Certina chronograph and Certina automatic watch came into being. In the early days of the company, Certina merely produced watch parts for other companies in the region. Founded in 1888 by Adolf and Alfred Kurth, Certina began with just three employees and a home-based workshop. While they may not be the oldest Swiss watchmakers operating today, Certina watches are unique in their history, design, and operations.